Dupont has published their annual studies of vehicle color popularity data for 2009. Am really happy to see that for the second year in a row India has warranted its own data collection and analysis. Till 2007 India was not considered separately and the closest was Asia which had data from Japan ! Shows India has reached a stage where the data coming from it is meaningful on a global scale.
For India as indicated in the graphy above Silver still is the most popular color followed by white, red and blue. Last year White was the most popular closely followed by silver. Other colors constituted less than 6% each. Unfortunately DuPont has not released the breakup by other colors this time around.
On the global scenario silver is still the most popular color followed by black, white, gray and blue. Below is the trend of color popularity for the past 10 years.
The full DuPont report is here.