DuPont – Zimbly Cars

Dupont has published their annual studies of vehicle color popularity data for 2009. Am really happy to see that for the second year in a row India has warranted its own data collection and analysis. Till 2007 India was not considered separately and the closest was Asia which had data from Japan ! Shows India has reached a stage where the data coming from it is meaningful on a global scale.

: India 2008-2009 Vehicle Color Popularity

For India as indicated in the graphy above Silver still is the most popular color followed by white, red and blue. Last year White was the most popular closely followed by silver. Other colors constituted less than 6% each. Unfortunately DuPont has not released the breakup by other colors this time around.

On the global scenario silver is still the most popular color followed by black, white, gray and blue. Below is the trend of color popularity for the past 10 years.

: Global Colors Popularity 2000- 2009

The full DuPont report is here.

DuPont releases data on vehicle color popularity for major markets across the world and in 2008 have included India data separately. I hope it will be tracked going forward as well. Here is the DuPont report for 2008. Lots of interesting data point there including variants on core color types, finishing, textures etc. While mentioning the textures something very interesting is Chrome finish paint. An example is seen here.

They have been tracking such data for US, Europe and Japan for close to ten years now. Though they haven’t given it in one single chart – Zimbly Cars spent the time to collate it from data made public by DuPont. Here is the trend for the past 8 years.

**2001 – I wasn’t able to find data for this year on the net – if anyone has it or knows someone in DuPont please let me know.

The most popular colors over the past 8 years for cars are White, Silver, Black and Blue. These have been fairly consistent and have not lost their charm over time.

Red has been a consistent color with no changes in popularity since 2004. Grey has been steadily increasing in popularity since 2004 and may be a serious contender to Black.

Black though considered a timeless color went through a small dip in popularity between 2002 and 2005 but has been increasing in popularity since 2005.

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2009 Vehicle Color Popularity (India & Global) from DuPont