The Chennai edition of the Hindu paper today has an innovative ad for the VW Vento that talked. 
Click here to view the video from a mobile phone recording of the message played in an endless loop..
Innovative – yes – but other than the initial shock of having a voice speak from your paper – the novelty wore off quick – there wasnt much details to the voice message other than usual marketing C$$$.
Am sure kids/parents/all will enjoy playing with the thingy in the paper till its battery runs out.
What ever said and done VW does innovation.
the add is brilliant smthing wch ws neva done in indian market b4 atleast..m sure company vl get good response aft this fr the particular car brand
yes…no matter wat result it gives to VW …but it has earned the tag of a trendsetter in marketing..
That was indeed an innovation for Indian newspapers. Whether this will translate into sales, is a different querstion, altogether.
Thank you, Sushil, for enabling us get a feel of what it really was.