{"id":416,"date":"2009-05-04T16:03:57","date_gmt":"2009-05-04T10:33:57","guid":{"rendered":"http:\/\/cars.zimbly.com\/?p=416"},"modified":"2009-05-04T16:03:57","modified_gmt":"2009-05-04T10:33:57","slug":"jk-tyre-tops-jd-power-customer-satisfaction-study","status":"publish","type":"post","link":"https:\/\/www.sftwrfctry.com\/sftwrfctry\/cars\/2009\/05\/04\/jk-tyre-tops-jd-power-customer-satisfaction-study\/","title":{"rendered":"JK Tyre Tops JD Power Customer Satisfaction Study"},"content":{"rendered":"<p>The J.D. Power Asia Pacific 2009 India Original Equipment (OE) Tire Customer Satisfaction Index (TCSI) Study<sup>SM<\/sup>\u00a0 ranks JK Tyre the highest with a score of <strong>811<\/strong> out of 1000. MRF closely follows at <strong>804<\/strong>. These two are the only companies with scores higher than the Industry average of <strong>798<\/strong>.<\/p>\n<p align=\"left\">The 2009 Original Equipment Tire Customer Satisfaction Index Study is based on responses from <strong>3,363<\/strong> new vehicle owners surveyed between 12 and 18 months of ownership. The study was fielded between May and August 2008.<\/p>\n<figure id=\"attachment_417\" aria-describedby=\"caption-attachment-417\" style=\"width: 722px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/cars.zimbly.com\/wp-content\/uploads\/2009\/05\/jdpower_tirecsi2009.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-417 \" title=\"jdpower_tirecsi2009\" src=\"http:\/\/cars.zimbly.com\/wp-content\/uploads\/2009\/05\/jdpower_tirecsi2009.jpg\" alt=\"OE Tire Customer Satisfaction Index\" width=\"722\" height=\"873\" srcset=\"https:\/\/www.sftwrfctry.com\/sftwrfctry\/cars\/files\/2009\/05\/jdpower_tirecsi2009.jpg 802w, https:\/\/www.sftwrfctry.com\/sftwrfctry\/cars\/files\/2009\/05\/jdpower_tirecsi2009-248x300.jpg 248w, https:\/\/www.sftwrfctry.com\/sftwrfctry\/cars\/files\/2009\/05\/jdpower_tirecsi2009-768x929.jpg 768w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/a><figcaption id=\"caption-attachment-417\" class=\"wp-caption-text\">OE Tire Customer Satisfaction Index<\/figcaption><\/figure>\n<p align=\"left\"><span style=\"text-decoration: underline\"><strong>JD Power Study\u00a0Findings:<\/strong><\/span><\/p>\n<ul>\n<li>\n<div>The percentage of customers reporting a problem with their original tires has increased from 19 percent in 2008 to 22 percent in 2009.<\/div>\n<\/li>\n<li>\n<div>JK Tyre posts the greatest improvement since 2008 among the brands included in the study across all parameters.<\/div>\n<\/li>\n<li>\n<div>A notable shift in customer tire maintenance behavior in 2009, compared with 2008 &#8211;\u00a0 increase in the proportion of customers using organized service providers\u2014such as selling dealerships and tire manufacturer stores\u2014rather than roadside tire servicing workshops.<\/div>\n<\/li>\n<li>\n<div>Customer satisfaction with original equipment tires has a strong impact on brand loyalty and advocacy for replacement tires. Customers who are highly satisfied (with satisfaction levels averaging above 884) are twice as likely to recommend or repurchase their current tire brand when buying replacement tires, compared with customers who are less satisfied.<\/div>\n<\/li>\n<\/ul>\n<p align=\"left\"><span style=\"text-decoration: underline\"><strong>Sushil&#8217;s thoughts:<\/strong><\/span><\/p>\n<ul>\n<li>One has to take these satisfaction numbers with a whole lot of salt and pepper and chillie powder &#8211; just 3,363 new vehicle owners were surveyed. Last year in 2008 March to 2009 March Maruti alone sold over 7,00,000 vehicles, and Hyundai and Tata did around 2,00,000 each. This is a very tiny sample of the number of vehicles sold last year. Not anywhere near enough coverage. I would love to find out what the distribution of the above manufacturers vehicles were in the total sample.<\/li>\n<li>Is it possible the numbers for JK Tyre have had a positive\u00a0 impact due to being the OE tires for Maruti Cars ?<\/li>\n<li>Is the quality reducing if more people are finding issues ? 19% increasing to 22% ? Not Good !<\/li>\n<li>The part\u00a0about satisfaction determining repeat business &#8211;\u00a0 is it true ? Or just out of laziness\/lack of information\u00a0on the part of the customer ?\u00a0It is easier to stick to the same brand than more to another ?<\/li>\n<li>Few\u00a0customers actually look into understanding their vehicles tyre specifications and think if\u00a0 the OE tyres are safe\/adequate in the first place. For\u00a0example the stock Maruti Swift VDI\/VXI\/LXI trim levels come with 165 wide tyres. These\u00a0may be adequate for\u00a0sedate\u00a0driving in the city but the moment you get onto highways and at higher speeds \u00a0it looses grip. However just a few owners of the Swifts have gone in for aftermarket upgrades of the tires.<\/li>\n<li>I have to agree with going in for more organized outfits becoming more popular for the maintenance of the tires- this has to be an offshoot of more people going in for new vehicles and sticking to the recommended service intervals and service guidelines.\u00a0<\/li>\n<li>I have also seen\u00a0highly educated people with enough money to spare running their vehicles on bald treadless tires\u00a0just to eke out\u00a0a few more miles before replacing their tires. \u00a0\u00a0<\/li>\n<li>In an emergency the roadside puncturewallah is still sought after. Unless of course you have tubeless tires or have Nitrogen filled tires in which case the fancier repair dudes are required.<\/li>\n<\/ul>\n<p><strong>Source:\u00a0 Published by J.D. Power Asia Pacific as part of the <a href=\"http:\/\/www.jdpower.com\/corporate\/news\/releases\/pressrelease.aspx?ID=2009080\">J.D. Power Asia Pacific 2009 India Original Tire Customer Satisfaction Index Study<\/a>.<\/strong><\/p>\n<p><strong>Updated : May 5th: <\/strong><a href=\"http:\/\/www.twitter.com\/Athandapani\">AThandapani <\/a>via Twitter brought up a very valid point that the 18 month duration used in the study doesnt make sense since issues rarely happen with tires in the first 18 months. Unless of course you\u00a0 have a puncture. Routine issues are rare.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px;height: 15px\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/f6636f12-67b9-417b-b999-08bf0f894f21\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=f6636f12-67b9-417b-b999-08bf0f894f21\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related pretty-attribution\"><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The J.D. Power Asia Pacific 2009 India Original Equipment (OE) Tire Customer Satisfaction Index (TCSI) StudySM\u00a0 ranks JK Tyre the highest with a score of 811 out of 1000. MRF closely follows at 804. These two are the only companies with scores higher than the Industry average of 798. The 2009 Original Equipment Tire Customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[68,112,210,222,273,275],"class_list":["post-416","post","type-post","status-publish","format-standard","hentry","category-review","tag-analysis","tag-customer-satisfaction","tag-india","tag-jd-power-survey","tag-opinion","tag-original-equipment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JK Tyre Tops JD Power Customer Satisfaction Study - Carivu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sftwrfctry.com\/sftwrfctry\/cars\/2009\/05\/04\/jk-tyre-tops-jd-power-customer-satisfaction-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JK Tyre Tops JD Power Customer Satisfaction Study - Carivu\" \/>\n<meta property=\"og:description\" content=\"The J.D. 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